Harrods: Hbeauty Carnival 2024
Harrods Beauty Returns With Fan Favourite
We were thrilled to partner with Harrods once again for another exciting year of the Hbeauty Carnival. As always, our shared goal was to elevate the experience, and this year was no exception! We brought the energy with a fast-paced, interactive skill game, giving Hbeauty members the chance to test their reflexes and win fantastic prizes.
Campaign
We powered the experience with our bespoke Vendmax™ hardware, enabling Hbeauty members to simply scan their loyalty QR code to jump straight into the action. This seamless integration gave loyal customers instant access to the game. No hassle, just fun.
Once scanned, players were greeted with a Harrods-inspired balloon popper game, designed to reflect the brand’s style. The challenge? Tap as many Harrods Icons as possible to rack up points. The result was exciting competition among friends and plenty of high scores!
The higher the score, the bigger the reward, with some lucky (and skilled!) players walking away with prizes worth over £300.
Engagement and Impact
The Hbeauty Carnival epitomizes a world-class brand giving back to its customers in a fun, interactive, and genuine way. Every year, Harrods takes the opportunity to celebrate its loyal community - and this event is no different.
Through an impressive combination of cutting-edge custom technology and engaging experiences, the Carnival makes loyalty fun. Not to mention, the members do not only get amazing prizes but are rewarded with moments that further connect them to the Hbeauty brand.
Even for those who are not part of the Hbeauty loyalty program, the event provides a great incentive to sign up - unlocking exclusive perks, interactive games, and the opportunity to be part of a truly special event.
4 Weekends
4 Cities
Total Interactions - 5532
Insights
The Hbeauty Carnival shows the ability to seamlessly blend brand loyalty with innovative technology. We used QR code scanning on our custom Vendmax™ hardware, creating an easy and up-front experience that Hbeauty members could engage in meaningfully and enjoyably.
It rewarded existing loyalty, but also cultivated new sign-ups and new engagement — transferring passive participation into active participation. The overall game itself was visually striking, and the high-value prizes promoted sharing on social, extending the reach of this activation far more than just the physical space.
The result? A moment in brand history that created value for customers, promoted engagement, and enabled buzz, in-store and online.
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