Adidas: Always Do What You Should Do - Sneaker Launch
Our Interactive Smart Claw Turns Heads in the Adidas Originals Flagship Store
We teamed up with Adidas to create an engaging activation that attracts attention and encourages participation. Our custom Smart Claw Grabber takes a classic arcade game and updates it with interactive technology and QR code access, making it a memorable brand experience.
The User Experience
Users scan their unique QR code to play. This allows easy entry into the game while also collecting real-time data and insights about the audience. The machines are eye-catching, bold, and designed to bring excitement, whether it is in-store, at events, or as part of a larger immersive campaign.
Engagement & Impact
As a one day activation, it generated outstanding engagement. It attracted long lines of eager participants and resulted in a large number of plays. The instant-play format and eye-catching visuals made it a notable highlight, encouraging participation and natural social sharing.
1 Live Day — 2 Smart Claws
649 Interactions
Insights
This activation showed how gamified experiences can be a strong tool in marketing, especially when paired with smart technology. By using a QR token system to trigger interaction, we made participation easier while allowing for valuable data collection and measurable engagement.
It also demonstrated how brands can mix playful, nostalgic formats with modern tech to share messages in a way that feels natural and exciting. The Smart Claw Grabber proved that interactive brand moments do more than create excitement. They also strengthen brand positioning, encourage social sharing, and provide templates that can be scaled for future campaigns.
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