ALO: London Fashion Week
Fashionistas Get Interactive With Lifestyle Brand ALO
We teamed up with official wellness partner of LFW - ALO to bring to you 2 exciting interactive experiences over Fall/Winter & Spring/Summer.
For Fall/Winter, ALO introduced the Smart Claw, a nostalgic experience designed to engage users and give them a chance to win exclusive ALO goodies. The Smart Claw includes a built-in email sign-up. It improved engagement and helped grow ALO’s mailing list while also providing useful insights into user interaction.
Campaign
For Spring/Summer, we showcased ALO’s standout Beauty & Lifestyle products through our custom Vendmax™ Plus hardware, blending aesthetic presentation with our signature interactive experience.
Users engaged with a custom-built app that allowed them to choose their preferred product category, and the machine dispensed a curated gift based on their selections. This activation not only provided a personalized user experience but also gave ALO valuable insights into customer preferences and trending products.
Engagement and Impact
Our activations for Spring/Summer and Fall/Winter showcased the effectiveness of the use of interactivity in engaging customers.
Inviting users to engage with the brand through fun, tactile interactions enabled us to leave consumers not just satisfied, but genuinely delighted.
At the same time, these activations provided ALO with meaningful, actionable data with ALO’s customer intel and helped provide invaluable market intelligence regarding their customers’ needs and wants that can help shape better brand decisions in the future.
S/S 4 Live Days
A/W 3 Live Days
5153 Interactions
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