Grindr: European Tour
Grab Love, Win Pride!
This summer, Grindr’s iconic yellow bus is rolling across Europe. Riding shotgun is our retro claw grabber machine, packed with queer joy, cheeky prizes, and a whole lot of nostalgia. First stop: Mighty Hoopla in London. Next? We will see you in Europe!
The User Experience
Our ‘Retro’ claw grabber brings the old-skool arcade vibes to the Grindr European Tour. Coin-activated and packed with exclusive Grindr prizes, this nostalgic machine gives users a playful way to engage, connect, and win. It’s all about the thrill of the grab, the joy of the win, and a little throwback fun along the way.
Engagement & Impact
Our Retro claw grabber turned heads and sparked smiles across six European cities, from London to Berlin. As part of the Grindr Pride Tour, it became a playful centerpiece, drawing crowds, encouraging interaction, and delivering hundreds of cheeky prizes! With its retro charm and arcade nostalgia, it proved that sometimes, the old ways are the most fun.
1 Retro Claw — 6 European Cities
Countless Good Vibes
Insights
Sometimes, the simplest ideas create the biggest buzz. The Retro claw grabber didn’t just hand out prizes it drew crowds, sparked laughter, and turned casual moments into shared experiences. Its nostalgic charm encouraged people to engage, cheer each other on, and show off their wins (and near-misses) across social media. Proof that retro fun can go a long way in building connection, energy, and unforgettable brand moments.
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