Ferrero Rocher: Sweet Celebration
Celebration Calls for a Sweet Treat
Ferrero Rocher partnered with The Machine Company to create an unforgettable experience of sweet celebration in one of New York’s most iconic locations.
Guests lined up at our interactive vending machine, where they selected their reason to celebrate and were rewarded with a Ferrero Rocher chocolate square. Our custom surprise-and-delight technology elevated the moment further, randomly dispensing specialty gold-wrapped chocolates to lucky guests, signalling an even sweeter celebration courtesy of Ferrero Rocher.
3 Days
4000+ Sweet Treats Won!
Engagement and Impact
The Ferrero Rocher Celebration Machine event in New York provides a strong example of how experiential marketing and vending-machine innovation can be merged to drive brand engagement. The installation styled in gold to echo Ferrero’s signature foil packaging encouraged passersby to “choose a reason to celebrate” via touchscreen, and in return dispensed a free Ferrero Rocher Chocolate Square.
Beyond mere sampling, the event included personalization stations and a celebration photo mosaic to deepen the emotional connection and social shareability.
The launch of the new Chocolate Squares line was made physically tangible through this creative vending experience, turning what might have been passive sampling into an interactive, memorable brand touchpoint.
Insights
The pop-up “Celebration Machine” experiment generated over 4,000 uses, demonstrating strong footfall and consumer curiosity around the activation. The high engagement wasn’t limited to in-person interactions, multiple influencers and attendees posted about their experiences on social media, amplifying the reach of the campaign organically. For example, Instagram reels and curated posts showed users selecting reasons to celebrate and receiving the new Ferrero Rocher “Chocolate Square,” often tagging the event and the brand.
This confluence of real-world usage and digital buzz allowed the activation to scale its impact beyond the immediate crowd, turning each consumer into a potential micro-ambassador for the Ferrero Rocher launch.
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