ADIDAS x OFFICE: SUPERSIZED SUPERSTAR POP-UP
Our Vendmax Plus Took Centre Stage
To celebrate the re-release of the iconic adidas Superstar silhouette, Adidas × OFFICE set out to breathe new life into a classic and introduce it to a new generation. As part of the activation, they wanted to reward both new and returning customers with exclusive footwear accessories, while also amplifying the campaign’s reach by driving social sharing and deeper engagement.
The User Experience
The user journey was designed to be eye-catchingg, rewarding, and highly engaging. On arrival, visitors were drawn to the Vendmax Plus machine, fully branded in Adidas’ bold monochrome aesthetic to reflect the Superstar relaunch.
Customers were invited to try out our spin to win game. With a simple swipe of the screen, the wheel would spin and randomly allocate an Adidas prize. From exclusive footwear accessories to branded goodies, every spin carried an element of surprise, creating a sense of anticipation and excitement.
By combining sleek design with interactive technology, the vending experience became more than just a giveaway point, it served as a shareable highlight of the pop-up. Visitors frequently captured the moment for social media, helping adidas extend the campaign’s visibility far beyond the store walls. This effortless blend of engagement, reward, and brand storytelling made the vending machines a standout feature of the activation.
3 Days
662 Goodies Won!
Engagement and Impact
This activation went beyond simple giveaways, delivering a dynamic and shareable brand experience. The digital Spin to Win mechanic added an element of chance and excitement, transforming every interaction into a moment of anticipation. With bold Adidas branding and a striking monochrome design, the machine became an instant focal point within the space, drawing crowds and sparking curiosity.
Visitors eagerly captured and shared their winning moments on social platforms, extending the reach of the campaign far beyond Oxford Street. By blending playfulness with brand storytelling, Adidas successfully deepened engagement, turning a vending machine interaction into a memorable highlight of the Superstar relaunch.
Insights
The Adidas × OFFICE Superstar activation proved the value of blending technology, creativity, and retail theatre. Over three days, two Vendmax Plus machines delivered an engaging Spin to Win experience that rewarded visitors with exclusive adidas goodies while driving excitement and participation.
By combining interactive vending technology with bold monochrome branding, the machines became more than just giveaway points, they were powerful engagement tools. The seamless mix of gamification, instant rewards, and social media sharing positioned adidas at the forefront of experiential retail innovation.
This activation highlighted how smart vending can elevate pop-up retail, enhance brand visibility, and create lasting consumer connections. It stands as a strong example of how immersive retail activations can transform customer engagement and amplify brand storytelling on and offline.
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