Adidas SL-72 Release
Celebrating Cult Classics at the Adidas Flagship Store
To celebrate the re-release of the iconic SL-72 sneaker, adidas invited fans to join in the excitement.
AdiClub members were given exclusive access to unlock our Smart Claw experience, offering the chance to win a range of exciting prizes! All in the spirit of celebrating all things adidas.
Smart Claw Machine
Guests at the Adidas flagship store flocked to take part in the exciting Smart Claw activation.
By scanning their AdiClub membership, visitors unlocked the chance to play and win a range of prizes—from adidas accessories to premium rewards like a brand-new pair of sneakers.
This fun, interactive experience brought the brand to life in-store, rewarding loyalty and connecting digital engagement with physical rewards in true adidas style.
Smart Claw Machine at The Adidas Flagship Store Oxford St
Results:
90 live days
+6.5k PLAYERS
992 winners
Engagement and Impact
Every AdiClub membership scan was recorded within the activation, which gave adidas a valuable insight on customer engagement.
This data would allow the brand to not only gain a better understanding of who was engaging with the activation, but also create value for its loyal and returning AdiClub members.
By having a fun and engaging in-store interaction, Adidas created community through the connection to its brand and customer experience, therefore building a long-lasting brand relationship.
Insights
Integrating our Smart Claws into the adidas flagship store for an extended period demonstrated the power of experiential retail in enhancing customer engagement.
The activation proved how brands can elevate the in-store experience and drive repeat visits by offering meaningful, incentive-based interactions.
Requiring customers to scan their AdiClub membership to participate not only rewarded existing members but also encouraged organic sign-ups, further strengthening adidas’ community and brand presence.
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